Google confirms the invitation to pay the media, brings auctions to display advertising
Google confirmed the reports from the day before, that the player acquired invite media, google display ads bidding exchange for advertising advertising. Google did not disclose the amount of the transaction, but peter kafka in mediamemo binds it no more than 70 million bucks (renewal: one investor calls it “inaccurate”, but he will not disclose the true amount. The company raised about 5 us dollars. Million in 2- x rounds). At the moment, on the doubleclick, google page, explains what the startup will do:
Invite media has developed a technology that allows advertisers and agencies to use “trading in real time” in order to buy the space of extraneous videos and optimize the display of the promotion for two, or even three advertising exchange, everything is concentrated with the interface. Advertising advertising of keywords of its search is based on the auction model. To invite media brings the rates for an auction for the display of advertising, providing advertisers with a mechanism to "adapt their orders on the basis of https://pxroproject.net/blog/display-ads-google-sizes/ the impression based on their information."
Last year, doubleclicic has its own exchange of advertising, which becomes functioning, now can serve along with invite media technologies. There is no hesitation in the fact that google wants to take the best parts of paid search engines and give this economy to the abyss of advertising. But, there is a problem whether there are more auctions to advertisers or publishers. Everything will directly depend on this, how much a bet is on a certain advertising slot. I assume that only in the next there are so many reserves that market prices will have an impact on the fact that the average cpms is down, since there is no shortage when the question reaches the online advertising.